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NDC should be renamed

The e-ticket project took over 10 years to implement even though everyone had agreed at the outset that it was a great idea.

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What is NDC from an Airline perspective

From an airline’s perspective NDC is more than a messaging standard. As an example, If NDC enables rich product descriptions then who at the airline is better equipped than the marketing department to offer this content.

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New Distribution Capability - NDC

The purpose of NDC is to give airlines a consistent distribution platform across all channels affording them the capability to implement dynamic marketing strategies and product control as they see fit.

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