Digital Marketing Specialist will be based either in our Innovation Centre in Chania or our office in Athens (preferably in Chania),he/she will report to the Director of Marketing and the responsibilities of the position mostly include:
Define and develop the company’s Digital Marketing Strategy aligned with business and marketing objectives
Coordinate the creation of digital content (e.g. website, blogs, press releases and posts) in English
Develop and monitor the monthly content calendar
Create and implement end-to-end digital campaigns
Monitor social media communities and social media campaigns on a daily basis
Monitor competitors, social listening and collect useful data/ideas
Community management and optimization. Management of Questions and Answers for all Social Media
Maintain a strong online company voice through social media
Determine metrics, monitor ROI & KPIs and develop monthly report
Stay up-to-date with digital media developments
Fluency in English – the company's official language of business is English.
At least 3 years of relevant digital marketing experience preferably in B2B context.
University Degree in Marketing or Advertising or Business Administration or Communication or Computing.
Excellent interpersonal, written and oral communication skills and fluency in English.
Talent in writing inspirational, original and quality texts (in terms of meaning, structure, syntax and spelling).
Solid knowledge of media editing software
Excellent analytical and project management skills
Excellent knowledge of monitoring tools, such as Google Analytics, search engine marketing (SEM), search engine optimization (SEO), Google Ads